As a small business owner, you may be watching other small businesses get involved with advertising on the Internet. Perhaps you've put off your own Internet advertising campaign because of a lack of technological understanding. Or maybe you're just not sure you can justify all of the time spent building a presence online. Yet, you're still asking yourself: "How can I grow my business?" "If I get a website, how can I grow my website to attract more customers?" The answer to both of your questions is simple. It is vital for you to have a presence with a Facebook page.
Facebook currently has over 900 million members. That number is expected to surpass one billion by the year 2013. Facebook is where your customers are. And Facebook is where you need to be as well. And the best part of all? It's free.
If you are not familiar with how a Facebook page work, each Facebook user has friends who can see their personal information and all of the updates, pictures and information they post. Users post about a variety of things each day, and they also provide information about businesses they like. So, for example, if you own a restaurant and one of your customers has an exceptional experience at your establishment, he or she might go onto Facebook and enter a status update regarding that experience. That status update is then shared with that person's friends (which might be 100 people, or it might be 1000 people or even more).
Another important way Facebook is used is through sharing. As a business owner with your own Facebook page, you might post about specials you are having that day, or sales that are currently going on. You might find an interesting article online and share that article with your Facebook friends. The options are endless, however, the most you post, the more possibility you have of getting your friends to share your information.
Beginning a Facebook page is simple. The website itself will walk you through all of the steps that are necessary, and you'll be up and running in a matter of a few minutes. Be sure that you include pictures on your page, as well as up-to-date contact information and business hours. The more detailed you can make your page, the more helpful you will be to all of your customers or potential customers.
Once you have your page up, seek out a few people you know and send them friend invitations. You can even ask a few of your closest friends to suggest you as a friend to their own friends. This will help you spread the word about your business very quickly.
As technology moves forward, more and more businesses are creating a strong presence on the Internet. Facebook offers you the opportunity to easily grow your customer base, for free. So, why wait? Stop asking "How do I grow my website" and "How do I grow my business?" Sign up for Facebook and watch your profits grow!
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